Overview
- New Balance confirmed it will launch Tyrese Maxey’s first signature model, following ESPN reporting that his new agreement includes a signature line.
- The shoe is slated to debut later in 2026, with the company yet to announce a specific release date, pricing, or design details.
- Maxey’s season includes his first All-Star start and around 30 points per game, elevating his appeal as a lead face for the brand.
- New Balance executive Naveen Lokesh lauded Maxey’s work ethic and authenticity, calling a signature model a natural next step in their collaboration.
- Maxey signed with New Balance in January 2023 and would follow Kawhi Leonard as the brand’s next signature athlete, a milestone he acknowledged on social media.