Overview

• Direct-to-consumer sales begin August 21 on patternbeauty.com, with Ulta Beauty on August 29 and Sephora on September 5.
• The collection includes a dry exfoliating scrub, moisturizing body wash, nourishing body oil, hydrating lotion and moisture rich cream priced about $32 to $36.
• Ross frames the launch as a “hair-ification of skin” moment, applying haircare-style focus on barrier care and ritual to body products.
• Positioned for all bodies, the line centers hydration needs common in curly, coily and tight-textured communities.
• Industry sources project first-year Pattern Body sales at $10 million to $15 million, as the multimillion-dollar brand expands beyond its 47+ haircare SKUs.