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3w ago

Chipotle Rolls Out Red Chimichurri Across U.S. and Canada for a Limited Time

The chef-designed sauce tests Chipotle’s faster product-drop strategy to re-energize visits through loyalty-driven trial.

In response to guest passion around its dips and sauces, Chipotle is introducing Red Chimichurri on Tuesday, September 30 as a limited-time menu item in the U.S. and Canada.
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Overview

  • The sauce is now available and made fresh daily with roasted garlic, cilantro, chili peppers and citrus, and it is priced at $1.
  • Chipotle Rewards members can try it free on Sept. 30 with a paid entrée, with the offer auto-loaded for accounts enrolled by 8 p.m. ET on Sept. 29 and not valid on third-party delivery.
  • Red chimichurri was developed to complement the returning Carne Asada, with suggested pairings that include a Carne Asada burrito, a chicken bowl and a Sofritas bowl.
  • Company leaders say frequent limited-time flavors aim to draw Gen Z and lapsed guests, pointing to Adobo Ranch results showing 46% of buyers were new and about 20% more likely to be Gen Z.
  • The launch comes after softer sales, a CEO handoff to Scott Boatwright and a roughly 30% share decline since Brian Niccol’s departure, with analysts focused on comparable sales and the Oct. 29 earnings report.