Overview
- Announced January 20, Xfinity becomes the majority primary partner on Bubba Wallace’s No. 23 for the 2026 NASCAR Cup season.
- A fully Xfinity-branded No. 23 Toyota Camry XSE will make the company’s Cup debut in the Daytona 500 on February 15.
- Xfinity will also appear as a primary sponsor on Tyler Reddick’s No. 45 in select 2026 events, with specific race dates not yet disclosed.
- The expanded deal builds on the Xfinity Speed Center, an off-site command hub linking Airspeed engineers with track teams to inform race-day calls.
- Comcast and 23XI leaders cast the extension as a long-term commitment that adds performance resources and deepens fan engagement.