Overview
- Announced at Phoenix Raceway on Oct. 31, 2025, the agreement fills the Premier Partner slot vacated by GEICO after 2024.
- Freeway Insurance will take race entitlement for the 2026 NASCAR Cup Series fall event at Phoenix, to be called the Freeway Insurance 500.
- The brand joins Coca-Cola, Busch Light and Xfinity in NASCAR’s multi-partner model launched in 2019.
- Assets include sponsorship of the Choose Rule on Motor Racing Network and Performance Racing Network, digital activations, fan programs, and category exclusivity across NASCAR and all national-series tracks.
- Freeway will continue as a prominent sponsor of Daniel Suárez as he moves to Spire Motorsports in 2026; the company is a division of Confie.