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NCAA Weighs Jersey Sponsor Patches for 2026 as LSU Reveals Preemptive Deal

A Division I panel will seek feedback before a January vote that could open new revenue streams during non-championship play.

Overview

  • The Division I Administrative Committee introduced a proposal to permit two commercial logos on uniforms and one on equipment for non-NCAA championship competition.
  • Playing rules committees were tasked with sport-specific placement standards and will gather campus feedback ahead of a January vote.
  • If approved, apparel and equipment changes would take effect Aug. 1, 2026, with current rules still limiting uniforms to manufacturer marks.
  • LSU says it has signed a multimillion-dollar jersey-patch agreement covering every sport, with terms undisclosed and execution contingent on NCAA approval.
  • Committee chair Josh Whitman framed the move as modernizing revenue options, and reviewers will also study potential logo standards for playing surfaces and officials’ uniforms.