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Michigan Opens the Big House to In‑Stadium Sponsors

Michigan Athletics says the move will raise funds to cover rising operating costs, including expanded NIL commitments.

Progressive Will Place Logos on 13 College Football Fields

Disney Sells Out Super Bowl LXI Ads

Kentucky Derby Sets Viewership Record With 19.6 Million

NFL Draft Round 1 Averages 13.2 Million Across Platforms, Ranks Third All-Time

Prediction-Market Apps Roll Out Sweet 16 Welcome Bonuses

Sportsbooks Roll Out Round of 32 Sign‑Up Bonuses for Sunday’s March Madness Games

Super Bowl Records Keep Falling as New Metrics Inflate the Totals

Caitlin Clark Switches NFL Allegiance to Patriots, Backing Drake Maye

Fanatics Sportsbook Launches Megan Thee Stallion–Led NBA Campaign Promoting FanCash and Fair Play

DraftKings Strikes Multi-Year Advertising Deal for Exclusive NBCUniversal Sports Integrations

NC State vs. Virginia Tech: Start Time, TV Channel and Streaming Options

MrBeast’s ‘Bought the NFL’ Claim Is a Stunt for YouTube’s First Exclusive NFL Game

NBCUniversal Sells Out Super Bowl LX Ads, Sets Record NFL Ad Haul

Fanatics Sportsbook Enlists Livvy Dunne for Cinematic Football Season Campaign