Overview
- NBCUniversal confirmed all commercial inventory for Super Bowl LX on Feb. 8, 2026 is sold out across NBC, Peacock and Telemundo.
- The company says this NFL season is its highest-grossing to date for advertising and partnerships revenue across platforms.
- Roughly 90% of Sunday Night Football ad inventory is sold, with more than 150 sponsors in place and about 40 new partners.
- Digital spending tied to the Super Bowl is up about 20% versus NBCU’s 2022 telecast, led by investment from CPG, entertainment, finance and alcohol, with notable gains in CPG, pharma, entertainment and QSR.
- All key NFL sponsorships are sold, including Toyota for the SNF halftime show, and media buyers reported pricing around $7 million per 30 seconds earlier in the year with some packages said to reach $8 million.