Overview

• Fanatics Sportsbook launched its “Explained by Livvy Dunne” football-season campaign on August 18 with Anomaly-produced promos directed by Grammy-winner Calmatic.
• Dunne appears in stylized scenes—resting in a bathtub at the Rose Bowl 50-yard line, reclining on a blocking sled couch and eating a turkey leg—to illustrate the brand’s messaging.
• The ads highlight three core offerings: Gameday Guarantee’s win-or-refund promise, FairPlay insurance covering first-half injuries and FanCash credits redeemable for apparel and tickets.
• Olivia Dunne, the LSU gymnastics alum turned social-media star, said the app is “easy to use, genuinely fun” and “makes the whole experience feel more like being part of the game.”
• Fanatics Sportsbetting CMO Selena Kalvaria said the partnership aims to rewrite category norms and broaden the brand’s reach among both veteran bettors and newcomers.