Overview
- The debut "Explained by Megan Thee Stallion" spot kicks off a season-long effort running throughout the NBA calendar.
- The ad explains that users earn FanCash on bets whether they win or lose, redeemable for NBA merchandise, tickets, collectibles, experiences, and Bonus Bets.
- Fanatics says a second spot arriving later this month will expand its Fair Play injury protection to cover the entire first half of every NBA regular-season game in 2025–26.
- The cinematic creative places Megan on a dimly lit court conducting a 25-piece orchestra to an orchestral remix of "Savage," with some outlets crediting director Calmatic.
- The campaign spans TV, social, online video, podcasts, out-of-home, and influencer placements with planned integrations for the In-Season Tournament, All-Star Weekend, and the Playoffs, while separate reports describe Fanatics as the fastest-growing sportsbook and note Megan’s reported relationship with Klay Thompson.