Overview

• DraftKings will feature across NBCUniversal’s NFL, NBA, PGA TOUR, Premier League and NCAA coverage, plus tentpoles including Super Bowl LX, NBA All-Star Weekend and the 2026 FIFA Men’s World Cup on Telemundo.
• The collaboration spans linear television, Peacock streaming and digital platforms, with opportunities to incorporate NBCUniversal on-air talent.
• DraftKings gains exclusive integration and digital sponsorship rights in online sports betting, iGaming, daily fantasy, online lottery and online horse wagering.
• The agreement provides priority selection of advertising inventory across NBCUniversal properties and expanded on-site hospitality presence at marquee events.
• Financial terms were not disclosed, though reporting characterizes it as a straight ad buy likely well below NBC’s prior PointsBet arrangement, aligning with DraftKings’ broader national-reach strategy across both regulated and still-unregulated states.