Business ❯ Branding

Marketing

Consumer Behavior Consumer Products Celebrity Endorsements Public Relations Merchandising Event Promotion Collaborations Product Launches Sponsorships Product Launch

Demon Hunter Sues Netflix Over 'KPop Demon Hunters' Name

The band says the film’s concert tour and merchandise cause consumer confusion that threatens its long‑standing music brand.

De'Aaron Fox Debuts Sharpie x Under Armour Fox 2 Signature Shoe

Rihanna and A$AP Rocky Star in Fenty Skin Spot Linked to Don’t Be Dumb Era

7‑Eleven Sues Nike Over Air Max 95 Tri‑Color Stripe

Industry Debate Over 'Transition Blush' Follows Patrick Ta Product Launch

MAAC Rebrands as Metro Conference

Meghan’s As Ever Unveils Mother’s Day Candles Using Archie and Lilibet’s Royal Titles

Desert Mishap Hits ‘Die Geissens’ Dubai Shoot as Robert Geiss’s Escalade Gets Stuck

Long Island Distillery Sues LIV Golf Over Use of 'LIV' on Alcohol and Apparel

Argentine Court Freezes Maradona Trademarks Worldwide as Heirs Warn Off New Deals

Macron’s Davos Sunglasses Send iVision Tech Shares Up 32% as Henry Jullien Moves to Boost Output

Dylan Mulvaney Starts ‘Six’ Rehearsals and Addresses Backlash to Anne Boleyn Casting

Beatbot Debuts AI Pool-Care Ecosystem at CES 2026, Opens AquaSense X Preorders

Kendall Jenner Named Global Face of Emporio Armani’s ‘Power of You’ Fragrance

Models Sue Roc Nation Over Alleged Unauthorized Billboard Use for Hot Girl Summer Ads

Organizers Name 2034 Winter Games 'Utah 2034' With Transitional Logo and Early Merchandise

Huda Beauty Ends Ties With Love Island USA Alum Huda Mustafa After Livestream Slur Fallout

Delhi High Court Blocks Film Title ‘Bro Code’ From Promotions in Trademark Fight

PHL Unveils Rebrand and $500 Million Upgrades After Fifth Straight Last-Place J.D. Power Rank

JW Anderson Relaunches as Lifestyle Brand With Paris Concept Store