Branding

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Lenovo-Brand G02 Handheld Sold in China Reportedly Ships With Thousands of Games

If those titles are unlicensed the device could expose Lenovo to legal liability and reputational harm beyond the China market.

Nike Drops Comic NOCTA x KD 19 Ad Starring Kevin Durant and Drake

Zara Overtakes Nike as World’s Most Valuable Fashion Brand

Jaguar Names Type 01 Electric Flagship Ahead of Monaco Prototype Run

BMW Alpina Sets May 15 Villa d’Este Debut for Vision Grand Tourer

Taylor Swift Urges Judge to Reject 'Showgirl' Injunction, Calls Lawsuit 'Absurd'

Gwyneth Paltrow Faces Backlash Over Podcast Swipe at Silicon Valley’s ‘Super Rich White Dudes’

EUIPO Partly Backs Apple in Citrus Logo Trademark Dispute

Palm Beach County Approves Trump Airport Licensing Deal as Gold Logo Unveiled

Leak Points to Xiaomi Smart Band 10 Pro With Ceramic Edition

Apple Said to Shelve Foldable iPad Ultra Over Price and Weight Concerns

Gucci Names Aespa’s Ningning Global Brand Ambassador

Wendy’s Teases Ice Spice Tie-In After Viral McDonald’s Altercation

Kardashian–Hamilton Romance Faces 'Showmance' Claims as PR Expert Weighs In

Google Tests Google Health Premium as Fitbit Subscription Rebrand

Meghan’s As Ever Unveils Mother’s Day Candles Using Archie and Lilibet’s Royal Titles

Nike Pulls Boston Store Sign After Backlash Over 'Walkers Tolerated' Message

TFJA Overturns IMPI Rejection of Lenia Batres’s ‘Ministra del Pueblo’ Mark

Niagara Launcher Debuts Theme Studio With Developer Rebrand to Mellowdrop

USPTO Rejects Nike Bid to Trademark Bronny James ‘B9’ Logo Over Existing Mark