Branding

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Max Verstappen Rebrands Team Redline as Verstappen Sim Racing

The move aligns the esports outfit with his Verstappen Racing platform to formalize a sim-to-real talent pathway.

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Luke Littler Seeks UK Trademark for His Face to Curb Unauthorized Use

Caleb Williams Files 'Iceman' Trademark and Silhouette Logo With USPTO

Christina Haack Promotes Clé Cachée in Cabo Getaway Post After Refuting Engagement Rumors

Michael B. Jordan’s Post-Oscars In-N-Out Stop Goes Viral

Harry and Meghan Confirm Mid‑April Australia Trip Featuring Keynote and VIP Retreat

True Religion Launches Spring 2026 'Make It True' Campaign With Megan Thee Stallion and Key Glock

Mazda Trademark Filing Puts Ferrari's 'Luce' EV Name In Doubt

High Court Upholds Australian Designer’s ‘Katie Perry’ Clothing Trademark in Dispute With Katy Perry

Stormers Retire Western Province From Pro Rugby, Currie Cup Team Rebranded as Stormers XXIII

Trump Organization Files 'Trump 250' Trademarks as Kennedy Center Seeks Rebrand and U.S. Mint Plans Coin

Apple Resets TikTok With 12 Surreal MacBook Neo Clips

Mavericks' Michael Finley Says Viral Luka Doncic Beer Clip Was a Branding Call

Samsung Rebrands 'Samsung Internet' as 'Samsung Browser' on Galaxy S26

Stormers Replace Western Province in Pro Rugby, Unify All Cape Teams Under One Brand

Original Penguin Owner Sues Pudgy Penguins Over Alleged Trademark Infringement

D&D Beyond Officially Tags 2024 Rules as 5.5e

UFC Launches 'Gloves for Good' With Max Holloway Ahead of UFC 326

Andre Drummond Becomes Stria Sport Owner and Creative Director in Signature Shoe Move

JLR’s Smaller All‑Electric Defender Expected Next Year as Development Advances