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JW Anderson Relaunches as Lifestyle Brand With Paris Concept Store

The relaunch features a refreshed logo alongside a concept store curated as a modern-day cabinet of curiosities

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Overview

  • The brand officially paused its seasonal runway cycle to reposition JW Anderson as a multidisciplinary lifestyle label.
  • A refreshed logo and a concept store designed by Sanchez Benton debuted at Paris’s Galerie Joseph on July 7.
  • Resort Spring 2026 pieces blend reworked JW classics like cottage cardigans with staples such as Fair Isle jumpers and Japanese denim.
  • The concept store’s curated homeware offerings include vintage watering cans, gardening tools, honey jars and Mackintosh stools.
  • A 125-page lookbook showcases Jonathan Anderson’s close collaborators, including Luca Guadagnino, Joe Alwyn, Ben Whishaw and Hailey Gates.