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2w ago

Organizers Name 2034 Winter Games 'Utah 2034' With Transitional Logo and Early Merchandise

The statewide identity reflects IOC-supported regional hosting rules, with Salt Lake City still set to stage the ceremonies.

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Members of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games, state and local leaders, and former athletes gather to celebrate 3,000 days until the 2034 Winter Olympics during a ceremony at the Salt Lake City International Airport on Monday, Nov. 24, 2025.
Utah Gov. Spencer Cox looks at the new logo for the 2034 Olympic Winter Games at Salt Lake City International Airport during the unveiling of the new logo, "Utah 2034," Monday, Nov. 24, 2025.

Overview

  • The new name and a transitional logo were unveiled at Salt Lake City International Airport exactly 3,000 days before the 2034 opening.
  • IOC and USOPC officials approved the Utah 2034 name and transitional mark, with a final Games-time brand expected in 2029 under IOC rules.
  • Utah 2034 merchandise went on sale immediately online and at select venues through an agreement that allows early U.S. sales and shares proceeds with LA28.
  • Salt Lake City leaders said dropping the city from the title "hurts," while organizers emphasize the capital will host the ceremonies, medals plaza and several medal events.
  • Gov. Spencer Cox called the logo "bold" and acknowledged criticism, stressing it is a temporary design as planning continues across venues in five counties.