Business ❯Marketing ❯Brand Partnerships

Athlete Endorsements

Adidas Shoe Brands NIL Agreements Sneaker Industry NIL Valuation Mental Fitness Luxury Brands Shoe Industry Florian Wirtz Puma Revenue Generation BOSS Nike Basketball Commercialization Nike Fabletics Sports Campaigns Sneaker Deals

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

The report ties his return to plans to revive Sonny Vaccaro’s ABCD youth camp.

Report: Ja'Marr Chase Leaving Nike for Fabletics Before Bengals' Opener

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

James Harden Honored With Tribute Court During China Uno Fest

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries

Satou Sabally Signs Multi-Year Deal with Adidas After Leaving Jordan Brand

Angel Reese Secures Reebok Signature Shoe Deal with Contract Extension

Olympian Ilona Maher Balances Viral Fame and Athletic Pressure