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Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

A two-step apparel rollout this fall signals Nike’s bet on her commercial pull despite limited on-court action.

Overview

  • Logo apparel begins with a navy-and-yellow T-shirt on Sept. 1 in North America, followed by a broader collection on Oct. 1 featuring T-shirts, hoodies, shorts and pants for all ages.
  • The new mark features interlocking C’s with a smaller hidden C that Nike says reflects Clark’s connection with fans and a game built from the inside out.
  • Her first signature sneaker is confirmed for 2026, placing her alongside A’ja Wilson and Sabrina Ionescu as active WNBA players with Nike signature shoes.
  • Indiana promoted the announcement at Gainbridge Fieldhouse with a ‘Clark-out,’ handing fans white T-shirts bearing the new logo and dressing the arena with the mark.
  • Social media reaction leaned critical of the design, with many users calling the logo busy or derivative, though supporters also praised the reveal.