Business ❯ Marketing

Brand Strategy

Consumer Engagement Customer Engagement Customer Experience Consumer Behavior Target Audience Product Development Product Launches Product Launch Consumer Perception Product Positioning

Cadillac Debuts 2026 F1 Livery During Super Bowl Halftime, Paired With Times Square Reveal

The American newcomer enters as the 11th team in 2026 with Sergio Perez and Valtteri Bottas leading a project aimed at mainstream U.S. visibility.

Estée Lauder Lifts Profit Outlook as Shares Tumble on $100 Million Tariff Hit

Under Armour Raises Profit Outlook After Q3 Beat as Tariffs Squeeze Margins

EU Issues Preliminary Finding That TikTok’s ‘Addictive’ Design Breaches DSA, Warning of Redesigns or 6% Fine

Ralph Lauren Lifts Outlook After Q3 Beat, Warns of Margin Squeeze From Tariffs

E.l.f. Raises Outlook on Rhode-Fueled Surge as Estée Lauder Flags $100 Million Tariff Hit

Yum Brands Tops Sales Forecasts on Taco Bell Strength as EPS Misses and Pizza Hut Enters Review

Chipotle Skips Super Bowl TV Ad for Instagram Giveaway Worth Up to $1 Million

Columbia Sportswear Tops Q4 Guidance, Sets 2026 Outlook for Modest Growth

Watches of Switzerland Raises Sales Outlook on U.S. Rebound and Tariff Relief

Starbucks Revamps Rewards With Tiered Status Launching March 10

Disney Names Morgan Stanley’s Ben Swinburne EVP Over Investor Relations and Corporate Strategy

Starbucks Sets March 3 Launch for Spring Menu as Rewards Program Overhaul Arrives in March

NFL Names YouTuber Dhar Mann Chief Kindness Officer for Super Bowl LX

Cadillac Sets Super Bowl Livery Reveal With Times Square Countdown for F1 Entry

Absolut and Tabasco Launch Chili Pepper Vodka With U.S. Debut

Allbirds to Close Remaining U.S. Full-Price Stores by End of February 2026

Universal Confirms Fast & Furious Coaster to Replace Rip Ride Rockit at Universal Studios Florida

Steak ’n Shake Lifts Disclosed Bitcoin Reserve to $15 Million With New $5 Million Addition

Arc’teryx Names Avery Baker Chief Brand Officer, Hires Tobia Prevedello to Lead EMEA