Overview
- L.L. Bean completed a seven‑year, $50 million renovation of its Freeport, Maine flagship and reopened the expanded campus as an experience‑driven store.
- The store now spans about 150,000 square feet and adds an 18,000‑square‑foot park plus a central grand staircase, a two‑tiered trout pond, and a larger stream tank.
- New customer offerings include a custom shop with more than 200,000 monogramming and engraving options, a 3,000‑square‑foot 1912 Café, and a remodeled kids’ department with a New England village design.
- The project required phased closures and two years of operating from a 30,000‑square‑foot tent, and the company has scheduled a series of grand‑opening events in October that include concerts, heritage celebrations, guest appearances, contests, and giveaways.
- L.L. Bean says the refreshed flagship will reinforce its identity as a public gateway to Maine, complement strong direct‑to‑consumer sales (about 70% of revenue) and support plans to increase annual new‑store openings to 10 next year.