Overview

• On September 2, McDonald’s will begin testing roughly ten CosMc-inspired beverages in over 500 restaurants across Wisconsin, Colorado and nearby areas.
• Five unveiled flavors include Toasted Vanilla Frappé, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher and Creamy Vanilla Cold Brew.
• The company has established a specialized beverage team charged with scaling successful drink innovations across its global network.
• The trial leverages insights from five standalone CosMc’s pilot locations that closed by mid-2025 after experimenting with bold flavors and new preparation processes.
• McDonald’s executives say the initiative will advance their global beverage platform and meet rising Gen Z demand for custom cold drinks.