Overview

• Hillary Super said prior choices left the brand 'watered down' and driven by fear, signaling a deliberate reversal of the recent comfort-first approach.
• The Very Sexy campaign highlights garter belts, thigh-highs, sheer bodysuits, crotchless panties and corset tops, with plus-size models featured in the visuals.
• Since Super took over in 2024, the stock has risen nearly 8% and sales have grown in most quarters, including a 3% increase in the latest period.
• The televised fashion show returns October 15, and Super suggested it may feature fewer traditional supermodels as the company debates what a 'modern Angel' means.
• Victoria's Secret had scaled back its sultry image and canceled the show for five years following #MeToo-era scrutiny and fallout tied to former leadership.