Overview
- The redesigned logo went live Oct. 3 on the chain’s website and social channels, with a NASCAR debut set for Oct. 12 on a Front Row Motorsports car in Las Vegas.
- Executives describe the fried chicken as a “best‑kept secret,” elevating Chicken Planks, wraps, and Nashville hot chicken and featuring poultry in the $6 Basket lineup.
- Long John Silver’s says seafood remains central to its identity as it adds the tag “Chicken + Seafood” to broaden appeal.
- The company has not said whether the change is permanent or when it might appear on in‑store signage nationwide.
- The shift follows “successful” tests at a Louisville flagship and aligns with Technomic data showing roughly $53 billion in annual U.S. fast‑food chicken sales.