Overview
- The 2026 spot, titled “The Choice,” shows a polar bear in a blind Pepsi Challenge choosing Pepsi Zero Sugar over Coke Zero Sugar.
- Taika Waititi directed the commercial and appears as the bear’s therapist, with Queen’s “I Want to Break Free” as the soundtrack.
- Pepsi posted the full 45-second version online on Jan. 29, and a 30-second cut is slated to air during Super Bowl LX on Feb. 8.
- The ad borrows from Coca‑Cola’s polar-bear iconography and closes with a comedic re-creation of the viral Coldplay kiss-cam moment.
- Pepsi positions the campaign as a taste-first challenger play tied to Zero Sugar gains, citing Circana data on category growth and a 30.8% 2025 increase for Pepsi Zero Sugar, as observers note unresolved trademark questions for Coke’s bear.