Overview

• The first collection features three styles, including two for women and one for men, priced roughly $298 to $398.
• Sales start online and in Yellow Rose stores in Austin, Dallas and Houston, with a Nashville location planned for the fourth quarter of 2025.
• Designs carry over the brand’s jewelry motifs through custom stitching and embroidery, with production in León, Mexico.
• The Western push follows the brand’s step into eyewear earlier this year through a licensing deal with Marchon.
• The expansion comes after a significant minority investment from 65 Equity Partners and a leadership change that saw Kendra Scott return as interim CEO.