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Nike and Adidas Vie for U.S. Football Market at the World Cup

Heavy ad spending plus large sponsorship and kit sales will signal which brand can lock in the fast-growing U.S. football fanbase.

Meta Patent and Prototype Tests Heighten Privacy Concerns Over Always‑On AI Glasses

Apple Pushes AirPods Pro 3 With 'World's Best' In‑Ear ANC as Retailers Slash Prices

Nike Releases 'Rip the Script' as Official 2026 World Cup Campaign

Visa Launches 'Pásala, paga fácil' World Cup Campaign Led by Jason Sudeikis

Will Mellor Confronts Racist Troll After Family Stars in Solmar Villas Advert

Nike x Beats Powerbeats Pro 2 Special Edition Now Available for $249

Beats and Nike Debut Co-Branded Powerbeats Pro 2, On Sale March 20

JW Anderson and Guinness Release 17-Piece St. Patrick’s Day Capsule

Adidas Originals Debuts Spring 2026 Superstar Campaign Starring Samuel L. Jackson

Serena Williams’ Super Bowl Ro Ad Promotes GLP-1 Weight Loss, Draws Backlash

Mike Tyson Stars in Super Bowl Spot Urging ‘Eat Real Food’ as MAHA Promotes New Diet Guidance

AI Takes the Super Bowl Stage as Anthropic Targets OpenAI’s ChatGPT Ad Plan

Uber Eats Rolls Out Build-Your-Own Super Bowl Ad Starring McConaughey, Cooper and Posey

Bud Light Debuts 60-Second ‘Keg’ Super Bowl Ad With Peyton Manning, Post Malone and Shane Gillis

Havaianas Ad Backlash Draws Global Attention as Boycott Calls Continue

Havaianas Pulls Year‑End Ad as Right‑Wing Boycott Grows and Alpargatas Shares Slip

Beats Launches ‘Dare to Dream’ Travis Scott Film Featuring Digital De‑Aging

AT&T Launches Luke Wilson Ad Blasting T-Mobile’s Marketing Claims

Lakers Fan Drops Suit After PrizePicks Reimburses Over LeBron’s ‘Second Decision’ Tease