Overview
- Bud Light released the full 60-second commercial on Jan. 30, depicting a runaway keg at a wedding set to Whitney Houston’s “I Will Always Love You,” with the ad scheduled to air Feb. 8 on NBC during Super Bowl LX.
- The brand positions the keg as the campaign’s hero and is layering a 360 program around it, according to marketing chief Todd Allen.
- Fans 21 and over can get $60 back on Bud Light kegs through Super Bowl week, with additional on-premise offers at participating bars.
- Super Bowl week activations include a Post Malone–fronted concert in the Bay Area and block parties across the country.
- Manning, Malone and Gillis reunite after last year’s spot, marking Manning’s fourth, Malone’s fifth and Gillis’s second Bud Light Super Bowl ad, with the company noting no celebrities were harmed during production.