Overview
- Uber Eats on Feb. 3 launched a minute-long teaser and an in‑app “Build Your Own Super Bowl Commercial” experience tied to its 2026 campaign.
- Users can select celebrity cameos in the app, producing over 1,000 combinations that splice into the core spot.
- Available cameos include Addison Rae, Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack and 49ers mascot Sourdough Sam.
- The broadcast ad continues the food‑football conspiracy thread, pitting Matthew McConaughey’s theorist against Bradley Cooper, with Parker Posey backing the bit.
- The main commercial is scheduled to air during Super Bowl LX on Sunday, Feb. 8 at 6:30 p.m. ET on NBC, with custom versions viewable in the Uber Eats app.