Overview
- Adidas officially unveiled the low-top Anthony Edwards 3 in the “Cold Blooded” colorway and confirmed a global retail launch for Friday, September 18, with adult pairs listed at $130 on adidas.com and at select stockists including Foot Locker.
- The AE3 is described in Adidas press materials as having a knitted upper, TPU side cage, Dreamstrike EVA foam midsole, and a herringbone outsole, a design choice that follows Edwards’ prior signature models now shifting from mid-top to low-top silhouettes.
- Several outlets published conflicting technical details that attribute Boost+ and Lightstrike Pro cushioning to the shoe, creating an unresolved discrepancy between Adidas’ official product description and third-party reports.
- The marketing campaign features a recurring sketch-comedy series titled Minnatlantasota that premiered September 12 with new episodes due monthly and a hometown “Antlanta” activation in Atlanta on September 15 that included a community 1v1 Believe That challenge attended by Mayor Andre Dickens.
- Edwards used campaign media to push back on repeated public questions about being the NBA’s face and dunk-contest participation, a message that the brand is folding into creative content as it broadens his cultural profile and retail reach.