Overview
- The duo formally unveiled the brand and made product available online, with the launch announced and promoted through a trailer and events in New York City on Monday.
- Grindin is sold exclusively at GrindinCoffee.com and debuts with two blends offered whole-bean or ground for filter, espresso, or cold brew.
- The dark roast is sourced from Central and South America plus Southeast Asia and features cocoa, caramel, and brown-spice notes, while the medium roast is from South America with bittersweet chocolate, caramel, and roasted hazelnut tasting notes.
- Pusha T and Pharrell tie the brand to their creative routine, citing a 5 a.m. studio habit and the 2002 Clipse song 'Grindin'' as the cultural origin for the product and its audience focus.
- Lavazza provides roasting expertise and production infrastructure, and no wider retail or distribution beyond the direct-to-consumer site has been announced, leaving future expansion and merch plans as the likely next steps.