Pusha T and Pharrell Launch Grindin Coffee With Lavazza

Overview

• The pair formally launched Grindin Coffee on Monday, September 14, 2026, and the product is available exclusively at GrindinCoffee.com in dark and medium roast options sold as whole bean and ground.
• Italian roaster Lavazza, founded in Turin in 1895, provides the roasting expertise and infrastructure for production and potential international scaling.
• The dark roast is described with cocoa, caramel and brown-spice notes while the medium roast highlights bittersweet chocolate, caramel and roasted hazelnut and both are pitched for filter, espresso and cold brew.
• The brand name and marketing lean on the duo's 2002 track 'Grindin'' and their 5 a.m. studio-and-training routine, which Pharrell and Pusha T say inspired the product and its creative framing.
• Grindin's exclusive website launch signals a focus on controlled branding and margins, and the Lavazza partnership leaves open the possibility of later retail or wider distribution.