Business ❯ Marketing

Brand Management

Consumer Behavior Public Relations Consumer Engagement Customer Experience Crisis Management Product Strategy Consumer Perception Customer Engagement Rebranding Celebrity Endorsements

Court-Authorized Split Triggers Dr Pepper’s Exit From Many Coke Fountains

The shift follows a Texas ruling letting Keurig Dr Pepper end its Reyes deal to bring distribution in-house.

Estée Lauder Returns to Growth as Fragrance, China and Travel Retail Lift Q1

Starbucks Returns to Comp Growth as Revenue Beats, Profit Hit by Restructuring

Yale Study Estimates Musk’s Politics Erased Up to 1.26 Million Tesla Sales in the U.S.

Trial Opens in Atlanta Over Delta’s Lawsuit Challenging Marriott’s “Delta Hotels” Brand

L’Oréal to Buy Kering Beauté for €4 Billion, Securing 50-Year Gucci, Bottega Veneta and Balenciaga Beauty Rights

AI Slop Accounts for About Half of Online Content, Shifting Value to Curation and Proof

Coca-Cola Tops Q3, Reaffirms Outlook and Strikes $2.55 Billion Africa Bottler Deal

Coca-Cola Stands Out as a Dividend Mainstay After Stock Pullback

Pernod Ricard Q1 Sales Drop 7.6% on China Slump, U.S. De-Stocking

Beyond Meat Sinks Below $1 After Debt Swap Sets Up Massive Dilution

Ulta Beauty Launches Invite-Only UB Marketplace With About 100 Brands

John Sculley Says OpenAI Is Apple’s First Real Rival in Decades

Lululemon’s Slide Deepens as Jefferies Cuts Price Target to $120

Long John Silver’s Replaces Fish Logo With Chicken to Promote ‘Chicken + Seafood’ Shift

Constellation Brands Tops Q2 Estimates, Reaffirms Lowered FY26 Outlook

Disney Criticized for Promoting Dude Perfect Video With AI Mickey Thumbnail

Disney World Chief Jeff Vahle Defends Overhaul, Citing 'Underutilized' Park Areas

Lamine Yamal Registers Seven EU Trademarks to Protect ‘304’ Gesture and Brand

PepsiCo Speeds Shift to Natural Colors, With Tostitos and Lay’s Rollouts Starting This Year