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Nike Launches 'Pace' Restructuring to Cut $2.5 Billion

Company says the program will sharpen its sport focus and restructure operations to address a deep China sales slump that worsened its revenue outlook.

Overview

  • Nike reported quarterly revenue fell about 4% to $11.2 billion and net income eased to roughly $712 million, a result the company says reflects weak consumer spending and strategic mix shifts.
  • The company announced the multi-year 'Pace' plan to save $2.5 billion through mid-2031 and confirmed job cuts will be part of the measures.
  • Nike expects roughly $1 billion of restructuring costs through 2031, most tied to workforce actions, and will incur additional near-term charges including further severance provisions.
  • Sales in China plunged about 26%, a principal driver of the slowdown that Nike says the restructuring and a renewed focus on sport and Jordan products aim to fix.
  • Shares fell sharply after the announcement and Nike warned fiscal 2026/27 revenue will decline in the high single-digit percentage range while it modernizes supply chains and builds a new India campus.