Business ❯ Marketing ❯ Consumer Behavior

Brand Loyalty

Boycotts Social Media Influence Membership Programs Emotional Attachment Brand Trust Public Relations iPhone Loyalty Product Relaunch Nostalgia Marketing Sales Performance

Best Buy Pulls OnePlus Demo Phones as Nothing Takes Their Place

The company's regional review signals a retail pullback.

Coca-Cola Revives Mr. Pibb With Spicier Cherry Formula and 30% More Caffeine

Michelob Ultra Becomes No. 1 U.S. Beer, Unseating Modelo

Fan Sites Warn Magic Kingdom Ticket Prices Could Jump 150%

Aldi Unveils UK’s First Specialbuy Temporary Tattoo Collection

Krispy Kreme to swap rival ‘dupe’ doughnuts for free Original Glazed on National Doughnut Day

Myer and Premier Investments Finalize $864 Million Merger

Mountain Dew Unveils New Logo Emphasizing Its Mountain Heritage

Coke and Pepsi Boycotts Propel Local Soda Brands in Muslim-Majority Countries