Coke and Pepsi Boycotts Propel Local Soda Brands in Muslim-Majority Countries

Sales of local beverages surge as consumers in regions like Egypt and Pakistan reject Western brands over geopolitical tensions.

Local soda brands like V7 and Cola Next see significant sales increases amid boycotts of Coke and Pepsi.
Boycotts are driven by associations of American brands with U.S. support for Israel in the Gaza conflict.
Western beverage brands report a 7% decline in sales across the Middle East in the first half of the year.
Coca-Cola and PepsiCo continue to invest in these markets despite current setbacks.
Consumer loyalty may face long-term impacts due to ongoing boycotts and economic conditions.