Business ❯ Marketing

Consumer Behavior

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3 ARTICLES

2d ago

Uber Reduces Uber One Ride Rebate From 6% to 5% While Calling It an 'Improvement'

The one-point cut lowers member value, increases the spending needed to recoup the $96 annual fee, risking trust through marketing that frames the change as a benefit.

7 ARTICLES

3d ago

Dior Releases Oud‑Forward Sauvage Extrait as the Franchise's Most Concentrated Scent

7 ARTICLES

2w ago

Meta’s Smart Glasses Face Persistent Harassment and Enforcement Gaps

9 ARTICLES

2w ago

Starbucks Posts Strong Q3 and Raises Full-Year Forecast

6 ARTICLES

2w ago

Delta and Starbucks Return to 1 Mile Per Dollar but Limit Earning to Active Flyers

6 ARTICLES

4w ago

Mickey’s Not-So-Scary Parties Are Selling Out Faster Than Last Year

6 ARTICLES

4w ago

United Turns A321XLR Middle Seat Into Paid Table in Economy Plus

7 ARTICLES

4w ago

Epic Reveals Fortnite’s Hot Bat Summer DC Swimsuit Skins

7 ARTICLES

4w ago

Hyundai Cuts Price of IONIQ 5 N to $59,900 and Adds Tesla-Style Charging

13 ARTICLES

4w ago

Five Mickey’s Not‑So‑Scary Party Nights Sell Out as Demand Extends Into October

10 ARTICLES

4w ago

Artist Sells Sealed 'Not Invited' Cubes Made From Trash Outside Swift–Kelce Wedding

5 ARTICLES

last mo.

Netflix Builds Cheap Creator Inventory to Sell Ads Ahead of Q2 Results

11 ARTICLES

last mo.

EA Removes Paid Progression From College Football 27 Single‑Player Modes

7 ARTICLES

last mo.

Hasbro Launches Blooms by Play‑Doh, a Play‑Doh Line Made for Adults

18 ARTICLES

last mo.

Disney+ Weighs a Free, Ad‑Supported Tier

Consumer Behavior

Uber Reduces Uber One Ride Rebate From 6% to 5% While Calling It an 'Improvement'

GTA 6 Preorders Skew 89% Toward $100 Ultimate Edition

Pandora Raises 2026 Guidance After Return to Organic Growth

7UP Rebrands as Lime-Lemon With Permanent Lime-Forward Recipe

Celsius Shares Fall After Q2 Earnings and Revenue Miss

Gap Revives ’90s Fragrance Line as Eau de Parfums

Dior Releases Oud‑Forward Sauvage Extrait as the Franchise's Most Concentrated Scent

Meta’s Smart Glasses Face Persistent Harassment and Enforcement Gaps

Starbucks Posts Strong Q3 and Raises Full-Year Forecast

Delta and Starbucks Return to 1 Mile Per Dollar but Limit Earning to Active Flyers

Never miss stories about

Consumer Behavior

Mickey’s Not-So-Scary Parties Are Selling Out Faster Than Last Year

United Turns A321XLR Middle Seat Into Paid Table in Economy Plus

Epic Reveals Fortnite’s Hot Bat Summer DC Swimsuit Skins

Hyundai Cuts Price of IONIQ 5 N to $59,900 and Adds Tesla-Style Charging

Five Mickey’s Not‑So‑Scary Party Nights Sell Out as Demand Extends Into October

Artist Sells Sealed 'Not Invited' Cubes Made From Trash Outside Swift–Kelce Wedding

Netflix Builds Cheap Creator Inventory to Sell Ads Ahead of Q2 Results

EA Removes Paid Progression From College Football 27 Single‑Player Modes

Hasbro Launches Blooms by Play‑Doh, a Play‑Doh Line Made for Adults

Disney+ Weighs a Free, Ad‑Supported Tier

Never miss stories about

Consumer Behavior