Mountain Dew Unveils New Logo Emphasizing Its Mountain Heritage

The iconic soda brand is set to introduce a nostalgic redesign in May 2025, bringing back the full 'Mountain' name and a nature-inspired aesthetic.

The new logo marks a return to Mountain Dew's roots, featuring the full name and a mountainous backdrop.
This redesign aims to evoke nostalgia while appealing to Gen Z and millennial consumers, who favored the retro look in testing.
The updated visual identity includes a citrus leaf dotting the 'i' and the year 1948, highlighting the brand's history.
PepsiCo's rebranding strategy reflects a shift from the extreme, high-energy image to a more relaxed, outdoor adventure vibe.
The rebrand comes amid declining soda sales, with PepsiCo looking to refresh Mountain Dew's market presence and consumer appeal.