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Aldi Unveils UK’s First Specialbuy Temporary Tattoo Collection

Shoppers can enter to win limited-edition designs through August 22 with new research highlighting growing acceptance of temporary body art among younger Britons.

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Overview

  • The collection features ten cult-favourite Specialbuy designs, from Pilates machines and air fryers to kayaks and Kamado barbecues.
  • Shoppers enter by emailing their name and date of birth to [email protected] between August 6 and 22 for a chance to win the full set of designs.
  • A survey of 2,000 Britons finds 43% of Generation Z view tattoos as an evolving canvas and 57% of Gen Z and Millennials regard them as fashion accessories.
  • Over 58% of British adults say they have considered temporary tattoos as an alternative to permanent ink.
  • Aldi’s non-food Specialbuy range, refreshed twice weekly, has driven viral sell-outs since 2018 and inspired the retailer’s first-ever tattoo line.