Overview

• The exchange takes place on June 6 at all UK and Ireland Krispy Kreme stores to mark National Doughnut Day.
• A OnePoll survey found that 49% of respondents had bought dupe doughnuts and 79% of those judged them markedly inferior to the original.
• Overall, 73% of participants reported disappointment with fake food items and 72% said they would pay more for an authentic product.
• More than half (53%) of those surveyed vowed never to buy another dupe and only 21% believe knock-offs match up to genuine doughnuts.
• Krispy Kreme has partnered with rapper Lady Leshurr, who dropped the diss track “We Run This Glaze” to call out counterfeit treats.