Nike Unveils LeBron XXIII '40K' as 'Forever King' Teaser Draws Online Pushback

NIKE released official images of the LeBron 23 in a gold, iridescent '40K' theme and posted a teaser declaring, 'He is the Forever King.' Multiple outlets report the shoe is slated for October 3 at $210, with adult and grade-school sizing, though final retail confirmations have not been detailed by Nike. The design features a metallic upper, '40K' heel branding, crown logos, and a ReactX-cushioned insole, with holographic packaging that includes a career timeline booklet and a 40K charm or pin. WWD notes a grade-school style code IM9007-900, while full technical specifications and some men’s details remain undisclosed by Nike. The teaser’s narration, including the line 'Every rival was defeated,' prompted immediate criticism and ridicule across social media, with prominent voices joining the mockery.

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