Overview
- Curry and Under Armour announced a mutual separation, he now controls Curry Brand intellectual property, and the final Curry 13 shoe is slated for February with additional releases planned through October 2026.
- Bloomberg and Sports Business Journal report Curry and his advisers felt Under Armour underinvested in his brand, and that a failed push to sign Caitlin Clark was a sore point.
- The Wall Street Journal, via CBS Sports, reported Nike signed Clark to an eight-year, $28 million deal compared with Under Armour’s reported four-year, $16 million offer, though Under Armour told Complex Clark was not a contributing factor in the split.
- Curry is testing other footwear on court and pregame, including Nike Kobe 6s, Air Jordan 12 and 14 models, and—most recently during the Jazz game—Sabrina Ionescu’s Nike signature shoe.
- Interest in Curry’s next deal is building, with Kevin Durant publicly urging a Nike reunion, as Under Armour continues a restructuring plan that analysts say reduced its emphasis on Curry.