Selfridges, also known as Selfridges & Co., is a chain of upmarket department stores in the United Kingdom that is operated by Selfridges Retail Limited. It was founded by Harry Gordon Selfridge in 1908. From Wikipedia
The Epiphone Riviera, signed by Noel and Liam Gallagher, is now on display in Selfridges ahead of a September auction to support grassroots music projects.