Overview

• Selfridges opened a waitlist for its unchanged £250 advent calendar launching September 1 with 37 items, including 24 full-size products.
• Space NK’s £260 calendar waitlist is live with 35 items—two more than last year—and a pre-release competition offering up to £400 in store credit.
• Boots unveiled two tiers with price points of £150 for the “24 beauty stars” calendar and £70 for the “24 days of skin” set; early images reveal brands such as Drunk Elephant and Sol de Janeiro.
• Retailers have boosted full-size product counts and published total value figures to reinforce perceived value and justify premium pricing.
• Waitlists and promotions are active at luxury department stores; high-street chains seek early commitments weeks before launch.