Overview

• During a trip to Rehab’s Italian production site, Solomon inaugurated the brand’s new hair and body shimmer mist, which promises a golden glow for skin and hair.
• Solomon became a co-owner alongside founders Vicky Ellis and Anastasia Tozer in 2023 and has helped expand Rehab into major retailers such as Selfridges, Boots and Sainsbury’s.
• The launch in Lake Como highlighted Rehab’s unit-dose packaging and sustainability focus, marking its first product made with advanced factory technologies.
• Solomon marked the launch with a series of Instagram posts showcasing the factory and local scenery, including a playful bridge jump in her swimwear.
• She thanked fans and supporters for driving Rehab’s journey from a garage start-up to an internationally stocked, vegan and cruelty-free haircare label.