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Stacey Solomon Debuts Rehab’s Shimmer Hair and Body Mist at Lake Como Factory

The TV presenter and business partner celebrated her first product launch since joining the vegan haircare brand in 2023.

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Overview

  • During a trip to Rehab’s Italian production site, Solomon inaugurated the brand’s new hair and body shimmer mist, which promises a golden glow for skin and hair.
  • Solomon became a co-owner alongside founders Vicky Ellis and Anastasia Tozer in 2023 and has helped expand Rehab into major retailers such as Selfridges, Boots and Sainsbury’s.
  • The launch in Lake Como highlighted Rehab’s unit-dose packaging and sustainability focus, marking its first product made with advanced factory technologies.
  • Solomon marked the launch with a series of Instagram posts showcasing the factory and local scenery, including a playful bridge jump in her swimwear.
  • She thanked fans and supporters for driving Rehab’s journey from a garage start-up to an internationally stocked, vegan and cruelty-free haircare label.