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Disney and Selfridges Unveil 'A Most Magical Christmas' Holiday Takeover for Nov. 6 Launch

The takeover revives a decades-long SelfridgesDisney relationship rooted in 1950s storefront displays.

Overview

  • Selfridges will feature 18 Disney-themed windows and a transformed Oxford Street façade, plus two limited Selfridges yellow bags reimagined with Disney design.
  • More than 60 brand partnerships will deliver limited-edition items, specially commissioned fashion pieces and curated gifts across stores and online.
  • A dedicated Disney Store destination and a Harry Lambert for Zara x Disney residency open in Selfridges London on September 22 as part of the buildup.
  • The Selfridges Christmas Shop is already selling Disney decorations, offering an early preview of the theme.
  • The collaboration was over two years in development and draws on a relationship dating to the 1950s, with executives André Maeder and Tasia Filippatos highlighting the creative fit.