Overview

• Marks & Spencer has introduced the Big Daddy Pistachio bar, a 280g chocolate treat featuring pistachio crème, caramel, and roasted pistachio pieces, priced at £8.50.
• The bar's release on April 23 has sparked a rush to M&S Foodhalls and Ocado, with social media amplifying the excitement through TikTok and Instagram reviews.
• Originally inspired by knafeh, a Middle Eastern dessert, the trend began with FIX Chocolatier's artisanal creation in Dubai in 2022, which gained global fame via TikTok.
• Retailers like Waitrose and Selfridges have implemented purchase limits due to overwhelming demand, while concerns grow over a potential global pistachio shortage.
• Major UK retailers, including Lidl, Lindt, and B&M, have launched their own knafeh-inspired chocolates, intensifying competition in the market.