Overview

• Orebella, Bella Hadid’s fragrance line, launched exclusively at Selfridges UK on May 15, 2025, marking the brand’s first European retail partnership.
• The collection features four scents—Window2Soul, Salted Muse, Night Cap, and Blooming Fire—designed to evolve uniquely with individual body chemistry.
• The bi-phase, alcohol-free formula combines nourishing oils and fine fragrance, requiring shaking before use and offering 4–6 hours of wear.
• Each perfume is housed in geode-inspired bottles, praised for their artistic design but criticized for requiring a separate £28 stand to remain upright.
• Early reviews highlight Blooming Fire as the standout scent, while Night Cap received mixed feedback for its rich, spiced notes.