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Product Launches

Starbucks Puts Viral Bearista Cup Into ‘Merrython’ Giveaway With 17,000 Prizes Through Jan. 4

The company shifted the sellout cup to its Starbucks for Life game to reduce store lines.

Starbucks Restores Apple Crisp to Fall Menu With New Protein Cold Foam on Oct. 14

Starbucks Brings Back Pumpkin Spice Latte Today, Launching 2025 Fall Menu

Starbucks Expands Coconut-Water Drink Test to More Than 400 Stores

Starbucks Sets Earliest Ever Date for Pumpkin Spice Latte Release