Overview

• Starbucks says the Pumpkin Spice Latte returns to cafés on August 26, 2025, marking the start of the fall menu in the United States and Canada.
• The fall lineup spans in-store beverages and retail products, with ready-to-drink frappuccinos, lattes and bottled cold brew back in early August at major retailers, convenience stores and gas stations.
• New and returning items include Iced Espresso Pumpkin Spice Latte, Pumpkin Spice Frappuccino Chilled Coffee Drink, Pumpkin Spice Flavored Coffee, Fall Blend Coffee, Smoked Butterscotch Flavored Coffee, Pumpkin Spice Cold Brew Concentrate, and PSL-inspired creamers including a non-dairy option.
• Starbucks describes the PSL as made with real pumpkin and Signature Espresso, offered hot, iced or as a Frappuccino, with dairy-free and sugar-free options.
• The seasonal drink remains a significant traffic driver, with hundreds of millions sold since 2003 and a 24% U.S. foot-traffic jump on the 2024 launch day, according to Placer.ai, as competitors like Dunkin' and McDonald's push their own pumpkin offerings.