Overview

• Starbucks confirmed the Pumpkin Spice Latte will return to U.S. and Canadian menus on August 26, marking the earliest announcement in the drink’s 22-year history.
• The 2025 fall lineup includes returning beverages Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai and Pecan Crunch Oatmilk Latte plus new offerings Pecan Cortado and Italian Sausage Egg Bites.
• Seasonal staples like the Pumpkin Spice Latte generate about 10% of Starbucks’ annual sales and have driven foot traffic jumps of roughly 24% on release days.
• Since its 2003 test in 100 Vancouver and Washington stores, the Pumpkin Spice Latte has sold hundreds of millions of cups and spawned a wider pumpkin spice trend across the food and beverage industry.
• Starbucks has steadily moved its fall announcement earlier to match rising pre-fall consumer interest reflected in online search trends.