Overview
- The Merrython promotion is live from Dec. 8 to Jan. 4 for Starbucks Rewards members via the app or website, with one weekly Prize Play and up to two additional plays per day including no‑purchase options.
- Starbucks confirmed 17,000 Bearista cups as instant‑win prizes limited to one per person, with about 600 released daily during the event.
- Launch day saw significant access problems as the app and website displayed errors and maintenance messages for many users.
- The cups are not being restocked in stores as Starbucks shifts distribution to the online giveaway to avoid repeat in‑person disruptions.
- Resale listings at steep markups and lower‑cost dupes from other retailers continue even as the game distributes prizes, alongside other rewards such as Starbucks for Life and Starbucks for a Year.