Business ❯ Food Industry ❯ Restaurant Management

Menu Development

Consumer Trends Consumer Preferences Cost Reduction Strategies Customer Engagement Promotions Wetherspoons Promotional Strategies Breakfast Offerings Value Menus Customer Experience

IHOP Rolls Out First Everyday Value Menu With $6–$7 Breakfast Combos

Strong market tests spurred a nationwide campaign to sharpen the chain’s value message for cost‑conscious guests.

Portillo’s Cuts Openings and Sales Outlook, Ends Breakfast Test in Strategic Reset

Red Lobster Launches $15.99 ‘SpendLESS Shrimp,’ Adds Seafood Boils to Permanent Menu